Online shop business name ideas

For an online shop the domain is the storefront, so name and domain availability move together. The act of selling is one trademark class; the products you sell are another, and which product class depends on what’s in the basket.

Trademark classes for a online shop business

Trademark protection is class-specific, so these are the classes to screen a name against. Most businesses span more than one.

35Advertising, business and retail servicesAdvertising and marketing, business management and administration, and retail and wholesale services. The service class most brands overlook.

What works

Treat the .com or .co.uk as part of the name — a shop whose exact-match domain is taken pays for it forever.
Pick a name broad enough to add product lines without feeling wrong.
Distinctive, coined names are easier to clear, rank and own than descriptive product-category names.

Common mistakes

Clearing the retail service (Class 35) but not the goods themselves, which sit in their own class.
Falling for a name whose only available domain is an awkward or misspelled variant.

Watch out: Your product class depends on what you sell — check both the retail class and the relevant goods class.

Check a online shop name

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Frequently asked questions

What trademark class is an online shop?

Retail and online shop services are Class 35. The products you sell each fall in their own goods class, so most shops touch at least two.

Should I check the domain before the name?

For e-commerce, effectively yes — the domain is the shopfront, so name and domain availability are best checked together.

Related industries

Clothing brandFashion naming across the clothing, retail and accessories classes.Software & tech startupNaming a SaaS or tech startup across the two crowded tech classes.

All industries →

General guidance to help you screen a name, not legal advice. Confirm trademark clearance with a qualified attorney before you commit to a name.